Fighting food waste
We throw away a third of the food we produce: one in three apples, one in three pizzas. Eliminating food waste is an essential step when we talk about combating the climate crisis, ecological transition and social justice. Local producers, the beating heart of Valsugana gastronomy, are encouraged to reduce waste during harvesting, processing and distribution.
The farmers' markets and zero-food-mile shops promote the consumption of products that are seasonal and imperfect in appearance, challenging the aesthetic standards proposed by the large-scale retail trade with the unmatched value of taste and substance. And if something is leftover, or just doesn't look right to be sold as is, it is turned into juices, preserves and other artisanal products, always with a view to minimum waste and maximum quality.
Whether at festivals or major events, or in the day-to-day work of hotels, restaurants and agritourisms, the many awareness-raising and training projects aim to minimise food waste: some establishments offer specially calibrated portions and invite visitors to take away any leftovers with initiatives such as the 'food box', sustainable containers for uneaten food. Schools are also in the front line and with shared workshops and educational projects children and young people learn from a very young age to respect what they eat and recognise its value.