Shopping experiences in the city: beauty, design and history
A tour through iconic buildings and historic shops and where to find the next trend
First-time visitors in Trento and Rovereto are amazed by how kind time has been to these cities: clocks seem to have stopped preserving the colourful frescoes and the original character of the buildings lining the streets.
While these cities are packed with heritage and old charm, the attentive eye will discover a double-act behind the buildings’ facades and along the quiet back streets.
A change of perspective, from old to new, that reveals the city’s quest of bridging tradition and innovation through young entrepreneurial spirt and a certain taste for contemporary design.
Published on 06/06/2023